![]() If texting patients is a regular form of communication they receive regarding various aspects of their visit (scheduling, reminders, etc.), it’s understandable when they would assume the same communication can be done directly between patient and provider. However, there are some issues with that assumption.įirst, there’s HIPAA. The patient then informs the provider that they will be vacationing and asks to have their personal cell phone number in order to monitor the condition. The practitioner treats the patient for a week. Many may expect to be able to communicate directly to (and from) their physician.Įxample Scenario: A patient comes into a practice with lower back pain. When Texting Patients Becomes ProblematicĪlthough convenient for things like sending reminders, promotions and surveys, texting can also become an expectation for patients and all areas of their experience with your practice. Many practices are already texting patients for scheduling appointments and following up with reminders, sending patient-satisfaction surveys, offering promotions or health tips, alerting patients for preventative care opportunities, and more. SMS marketing, or texting patients, has proven to be a convenient way to resolve that. But when it comes down to it, many consumers aren’t interested in logging into an app, digging through emails or going to a website to get the information they want. Many practitioners overlook SMS as a platform of communication, oftentimes because they don’t know how to properly use it. 45% is the average response rate for SMS.59% of users want their communications function built into the phone, not as a separate app.70% of customers say SMS is good for businesses to get their attention.19% of links in text messages are clicked.82% of people say they open every text message they receive.90% of SMS messages are read in the first three minutes.Wondering how well it’s performed? Here are some stats from VoiceSage to demonstrate: No matter what we’re buying or who we’re engaging with, we want communication to be as quick and seamless as possible-and preferably from our mobile devices.Ī newer tactic that has performed exceptionally well across a variety of industries in recent years is short message service (SMS) marketing, a.k.a. Today’s generation of consumers is much different than it was 20 years ago (and even 5 years ago). ![]()
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